1. Purpose

This Acceptable Use Policy ("AUP") sets out the rules for creating campaigns, generating AI content, and using messaging and IVR calling features on AiLeadMs. It applies to all tenants and their users. Violations may result in suspension or termination of your tenant account, as described in our Terms of Service.

2. Prohibited Content

• Content that is illegal, fraudulent, deceptive, or misleading about a product, service, or offer.
• Content that infringes another party's intellectual property, privacy, or other rights.
• Hate speech, harassment, or content that promotes violence or discrimination.
• Content related to illegal goods or services, or that is prohibited by the advertising policies of a connected platform (Meta, WhatsApp, YouTube/Google, LinkedIn).
• Malware, phishing links, or content designed to harvest personal data deceptively.

3. Prohibited Campaign Practices

• Spam or unsolicited bulk messaging that does not comply with a platform's messaging policies (for example, WhatsApp Business Policy).
• Targeting minors, or targeting practices that discriminate unlawfully based on protected characteristics.
• Misrepresenting your identity, organization, or affiliation in ad creatives or landing pages.
• Circumventing a connected platform's advertising review or account restrictions.

4. Messaging & IVR Calling Compliance

• You must have a lawful basis and, where required, documented consent before AiLeadMs places an automated IVR call or sends a message to a lead on your behalf.
• You are responsible for complying with telecom regulations applicable to your campaigns, including India's Telecom Commercial Communications Customer Preference Regulations (TRAI / National Customer Preference Register, commonly known as the DND framework) and any registration requirements for commercial calls and messages.
• You must honor opt-out and do-not-call requests promptly, and must not use IVR calling or messaging features to harass or repeatedly contact someone who has opted out.
• You must comply with the messaging policies of any connected channel, including WhatsApp Business Platform's commerce and messaging policies.

5. AI-Generated Content Responsibility

You are responsible for reviewing AI-generated images, video, and copy before publishing them, and for ensuring they do not violate this AUP, applicable law, or a connected platform's content policies. AiLeadMs may decline to generate or may remove content that appears to violate this policy.

6. Consequences of Violation

Depending on severity, we may warn you, pause the affected campaign, restrict specific features (such as IVR calling), or suspend or terminate your tenant account. We may also be required to report certain violations to connected platforms or authorities.

7. Reporting Abuse

If you believe a campaign, message, or call originating from AiLeadMs violates this policy or applicable law, please report it via our Contact page.